Zillow and Redfin Settle FTC Antitrust Case, Redfin to Reenter Rental Advertising
Zillow and Redfin have reached a settlement with the Federal Trade Commission over an antitrust case tied to their rental listings arrangement. As part of the deal, Redfin is required to reenter the rental advertising business. The case centered on whether the two companies' prior agreement reduced competition in how rental listings were marketed online. What Happened Zillow and Redfin have settled an antitrust case brought by the FTC. The settlement's central requirement is that Redfin return to the rental advertising business, a market it had stepped back from under a prior arrangement with Zillow. The agreement resolves the FTC's legal action without further litigation, though it imposes a structural remedy rather than just a monetary penalty. Background: The Rental Listings Arrangement Zillow has long been the dominant destination for both home sales and rental listings in the U.S. real estate tech market. At some point, Redfin scaled back its own rental listing...